Diamonds grown with Technology rather than Geology and CUT to perfection.
No Compromises
Unsurpassed Quality
New Era of Diamonds
Large, high-quality, perfectly cut diamonds are no longer unattainable.
No Compromises
Get the diamond jewellery you’ve always desired without sacrificing quality or size.
Unsurpassed Quality
Greg hand-selects the top 5% of diamonds for their unique beauty and CUT.
New Era of Diamonds
Embrace the next evolution of diamonds and conscious jewellery.
A Lab-grown diamond is grown in highly controlled laboratory conditions. A growing chamber simulates the exact conditions a mined diamond would have undergone millions of years ago deep within the earth’s surface.
Other than the origin, there is no difference between a mined and lab-grown diamond, they are identical in chemical, optical, and physical composition down to the atom.
Crucially Greg Holland focuses on CUT, supplying both HTHP and CVD Type IIA diamonds with ‘IDEAL’ cut proportions.
Greg considers CUT to be by far the most important factor when selecting any diamond.
Type llA diamonds are the purest form of diamond, until recently these have only been available to collectors because of their rarity and extremely high prices.
By reflecting light into and back out of the diamond ‘IDEAL’ cut diamonds possess the maximum scintillation, fire, and sparkle, and this is what our eye sees.
Lab-grown diamond prices are a fraction of their natural mined equivalent.
This allows our customers to choose either a much larger stone or a stone of much higher quality for their budget.
